My Work
I am a brand manager with an entrepreneurial mindset. I have a passion to evolve my career around branding small local businesses.
The Ask
To expand The HoneyPot Company's product line into the beauty industry
The Approach
Leverage their current brand to continue to invoke conversations about all the things that make us human
The Solution
Tackle the stigma behind body hair by creating an all- natural shaving set that supports the way we choose to take care of our bodies.
My Team
Tracy Okafor, art director
Olivia Bouzigard, brand manager
My Role
Competitive evaluation
Positioning
Deck narrative and design
Category research
Brand audit
The Situation
The COVID-19 pandemic shifted our work norms, to promote a work from the home environment.
The Approach
Create a resort concept that allows affluent workcationers to combine the work from home environment with the relaxation of vacation.
The Solution
The Ash at Somerset Lake a brand new upscale resort that offers elevated and thoughtful amenities that cater to those with growing flexibility in their working arrangements.
My Team
Molly Barnett, art director / brand manager
Vivien Zhu, art director / brand manager
Natalie Hogan, brand manager
My Role
Consumer research
Persona development
Competitive audit
The Situation
Clif Bar & Company has been operating successfully with their belief system that focuses on sustainability and giving back to the community, but is ready to expand into a profitable physical space.
The Approach
Create a brewery for Clif Bar & Company that fosters the adventurous spirit their brand is known for.
The Solution
Crux brewery, a place that promotes sustainability through adventure, education and service by building community.
My Team
Tracy Okafor, art director
Olivia Bouzigard, brand manager
My Role
Vision board
Visual layout
Market research
Financial plan